How to Successfully Make Cold Calls

Five Tips to Improve Outbound Calls When Working From Home

© Becca Badgett

Nov 6, 2008
As job layoffs abound, thoughts may turn to the advantages of working from home. Such jobs may be in sales and customer service and require the mastery of outgoing calls.

Consider these basics before taking the leap to this fast growing way of making a living. Preparation and presence can make the difference between success and failure.

Choose a Company for Which to Work

Working from home is becoming more lucrative and logical each day. Money is a great motivator for many. Lots of money is available to those who can successfully make cold calls. This can be a profitable profession for those who have the personality and stamina to follow through.

After filtering through the frauds and the too good-to-be-true offers, decide which position seems to be the best fit. Many occupations place emphasis on cold calls as the initial contact with the customer. These simple tips can improve one’s performance in this important facet of working from home.

Important Tips to Ready For Making Outbound Calls

Be prepared. Before beginning outbound calls, have the workspace organized efficiently. Have a list of whom will be called, with highest priority (most lucrative) first; or possibly third or fourth; if it requires a few calls to get relaxed and in the swing of things.

Make sure the workspace will not be disrupted during business hours. Set up a specific block of time to work. Make sure family members know this is not the time to interrupt. If they must remain in the home during work hours, ask that they participate in quiet activities. After all, this for the mutual benefit of the household.

Assume a cheery and professional demeanor. Successful outbound calls require that one maintains control of the conversation. Practice helps make for perfect in this area, but until the pitch is second-nature, stick to a prepared script. Of course, one must not sound as if he is reading, but having that script serves as a roadmap for the call. Maintain a professional disposition and remember, the smile on one’s face can be heard in one’s voice.

Focus on the purpose of the call. Have supporting documentation at hand. Often it helps to read such information carefully right before dialing, so it will be fresh in one’s mind. You do not want to miss a chance to sell that specific, important point that may close the deal. Don't allow the consumer to sidetrack the conversation.

Get a result during the conversation. Ideally, the initial call will result in a scheduled appointment or sale, but if it does not lead to a definite commitment, make sure a follow-up is scheduled before disconnecting the call.

These Tips Work For Incoming Calls as Well

Should a work from home position require answering incoming calls, these tips provide a solid base for those calls as well. Work from home positions may be the answer to money woes as one changes careers or begins a business.

These basics assist in building confidence as one makes the all important business call. Organization and a professional presence helps make cold calling easier and more productive, thus increasing the success of working from home.


The copyright of the article How to Successfully Make Cold Calls in Sales/Marketing Careers is owned by Becca Badgett. Permission to republish How to Successfully Make Cold Calls in print or online must be granted by the author in writing.




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