How to Sell! Basic Retail and Commissioned Sales
Building a Positive Personality, Image, Attitude and Technique
Dec 16, 2008
Many retail managers and other corporate figures are finding that the retail sector is becoming increasingly competitive due to emerging global markets, shifting demographics, and a changing workforce. On the other hand, many workers are finding themselves employed in the retail sector despite having qualification in many other areas due to a change in focus from a manufacturing and research based economy into a service and sales based one. For those men and women who find themselves in sales and marketing, a few tips can save a great deal of stress and uncertainty.
Promote an Interesting and Attractive Self Image
The most important part of any sales representatives career is their image – both with regard to physical attributes as well as personality traits. The most successful salespeople are well groomed, neatly and appropriately dressed, and in possession of friendly, outgoing demeanour.
It is quickly becoming a rarity for employers to find willing, intelligent workers who are well-dressed, well-spoken, and positive in attitude. These three traits alone will distinguish you both to your prospective employers as well as to your future clients and customers. By dressing nicely, taking care of your personal appearance as best as your means might allow, and attempting to be courteous and friendly whenever possible you will demonstrate maturity and respect towards your peers and towards your clients. The importance of these qualities can never be stated enough.
Relationship Building & Suggestive Selling
An old adage amongst veteran salesmen and saleswomen goes roughly as follows - “Make the sale, make a dollar. Make a friend, sell for life.”
While variations of this wisdom vary widely, the basic idea is the same. You should always strive to befriend your customers in the sense that you want them to genuinely enjoy your company and trust in your suggestions and advice – seeing you as a friendly and helpful figure rather than as a pushy and invasive “used car salesman”. While further articles and discussions might center around the specifics of relationship building and suggestive selling – this basic concept is the foundation of understanding perfect sales technique.
By possessing an approachable and friendly disposition and befriending your clients you will unlock a great deal of sales potential. Always sell product that you personally believe in. Always sell product that will truly benefit the customer and is a genuine value for them and their household and you will find that those same clients will return to you and tell their associates about their experience as well. The quality of your sales and your eye for detail will, over time, speak volumes about your approach to customer service and sales.
Interested in learning more about Relationship Selling & Suggestive Sales?
That Fine Line Between Work and Home
Remember, all persons have stress and issues in life – it is of prime importance to leave these issues at home and to keep these two spheres as separate as possible. There is no need to accept a multitude of calls regarding work during your time off, relaxing – likewise it is not appropriate to spend a great deal of your work day obsessing over unfinished business at home.
If you are suffering from anxiety, overwork, or extreme mental, physical, or emotional stress – it is best to discuss this with your doctor immediately and to move onward from there. Becoming a workaholic to avoid family or domestic problems, or avoiding work due to a negative workplace atmosphere is counterproductive and may cost you a great deal more than preventative measures would.
Sales and retail can be very rewarding sectors to work in if one is possessed of initiative, ambition, and a commitment to both their peers and their clients that goes above and beyond the mere pleasantries.
By dedicating yourself to promoting an attractive, positive, and friendly approach in your professional activities you will find yourself on the path to success and more healthy relationships with both co-workers and customers!
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